Mobile operators: the natural players in m-Advertising

  • Fernando Vasco

Abstract

Mobility is already integrated in our daily habits, both in social and business events. The more recent technology is changing the way we interact with each other, allowing to create new boundaries, new collaboration models and expanding content consumption.
How to Cite
VASCO, Fernando. Mobile operators: the natural players in m-Advertising. International Business and Economics Review, [S.l.], v. 1, n. 1, oct. 2009. ISSN 1647-1989. Available at: <http://revistas.ulusofona.pt/index.php/iber/article/view/864>. Date accessed: 27 apr. 2017.
Section
Executive Perspectives

Keywords

mobile operators, trends in m-business