M-Commerce: from usability to adoption

  • Carlos Rodrigues Deloitte
  • Gonçalo Monteiro Duarte Deloitte

Abstract

In spite of all the buzz, m-commerce is still just a promise. There are plenty of usable platforms and services, but customers still not adopting them. According to Forrester Research (2009) , only 14% of web buyers with a mobile internet-enabled device have purchased products through it. So what should be done to enhance the adoption of m-commerce? Three levers drive m-commerce embracement.
How to Cite
RODRIGUES, Carlos; MONTEIRO DUARTE, Gonçalo. M-Commerce: from usability to adoption. International Business and Economics Review, [S.l.], v. 1, n. 1, oct. 2009. ISSN 1647-1989. Available at: <http://revistas.ulusofona.pt/index.php/iber/article/view/868>. Date accessed: 13 dec. 2017.
Section
Executive Perspectives

Keywords

mobile business, usability, innovation adoption