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Tourism Representation and Semiotics – Directions for Future Research

Nuno F. Ribeiro


AbstractThis short research note aims to acquaintthe reader with a promising yet underusedtool of scientific inquiry in tourism research,namely semiotic analysis. Whilst the use of semiotic analysis by tourism researchers is not new,particularly in regard to tourism representation, the fullpotential of this method of inquiry remains untapped. Thisresearch note presents a brief overview of the tourismrepresentation and semiotics literature(s), underlines theimportance of this line of inquiry, and puts forth a numberof research questions worthy of future consideration.Implications for tourism scholars and researchers arediscussed.Key words: tourism, semiotics, semiotic analysis, tourismresearch

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