"Series Culture" and Fandom in Game of Thrones: Check-in as an identity marker in Brazil and Portugal

Abstract

In times of technological change, television and social media are increasingly intertwined. Watching a serial fiction, for example, is no longer a solitary task and, from the popularity of this format, this research conducted content analysis of the comments regarding the fifth season of Game of Thrones on Facebook and Twitter in Brazil and in Portugal. From the collected data, the act of check-in in the episodes was symptomatic for questions of belonging, affection and pleasure. Therefore, the existence of an emotional connection between the fandom, beyond the perception of the series as part of the self, was observed, shaping relations and behaviours.