Editor's Notes

  • Pedro Cruz ISG Business School



It is a fact that there is an ongoing revolution in the field of mobile services. New strategic considerations on mobile services have promoted a discussion around the realities of a new era of services and the infrastructures required by this change. Services provided have to be adapted to the users’ demands and needs. Therefore, it is necessary to understand the human-centred dimensions of mobile services, those beyond technology.


The objective of this issue is to lay the grounds for a discussion around the state-of-the-art on mobile business, providing academics and practitioners with the opportunity of presenting their contributions and establishing future directions for the emerging and innovative applications in mobile services.


Covered topics of interest focused on this number:


    * Real-world projects relying on mobile access

    * Key applications to leverage the development/use of mobile web

    * Analysis of the potential demand for data service / mobile web access

    * Challenges to make the mobile web a useful resource (not just an usable one)

    * Analysis of value added of the mobile web (when compared to other channels)


·        m-advertising: practices, emerging trends, service diffusion, the value of ‘mobile’ to advertisers, key features for a successful mobile campaign


    * m-Finance: money transfer, cashless payments, m-Banking, security, regulation

    * Segmentation/Branding: user generated content, social networking.

    * M-Learning paradigms and applications, emerging trends

    * The role of agents involved in m-business models.



IBER Scope and Aims




Through the publication of International Business & Economics Review (IBER), ISG- Business School aims to develop a platform for the analysis and debate of Business and Economics issues, grounded on impartial and technical-scientific accurateness principles.


The main objectives of IBER journal are:


1.To create a platform for reflection, to enhance knowledge and research in the Business and Economics fields.


2. To promote the visibility of R&D work and projects in the fields of Business and Economics carried out by Universities, Business Schools, research units and firms.


3. To strengthen relations between academic institutions, firms and professional organizations, enhancing synergies between these parties.


4. To promote the internationalisation of knowledge created by national Business and Economics schools.


The editor


Pedro Cruz


Author Biography

Pedro Cruz, ISG Business School
  Pedro Cruz is currently Professor of Marketing and head of research unit at the ISG-Business School (Lisbon).
Editor's Notes