‘Cashless’ transactions: perceptions of money in mobile payments

  • Jashim Khan Auckland University of Technology
  • Margaret Craig-Lees Auckland University of Technology
Keywords: Cashless transactions, mobile payments, money, debit cards, credit cards.

Abstract

A limited number of ‘cashless transaction’ studies addressed the issue that the mode of payment affects perceptions of money and purchase behaviour, the majority of the research is in the area of the credit card payment mode. Credit card based research has shown that when a credit card based payment is used, the volume, value and type of products purchased increase. Whether this is due to the credit element or to the ‘cashless or mobile’ element of the transaction is not known. The notion that the tangibility of cash influences perceptions of money is not novel, but it is untested. This discussion paper suggests that under conditions of cash, there is awareness (conscious/unconscious) that a possession of value transferred and this perception may well have a direct impact on people’s perception of money and their spending behaviour.

Author Biographies

Jashim Khan, Auckland University of Technology
Jashim Khan, Department of Marketing, Auckland University of Technology, Private Bag 92006, Auckland 1020, New Zealand, Phone: +64 9 921 9999 ext. 5338
Margaret Craig-Lees, Auckland University of Technology
Dr. Margaret Craig-Lees serves in the Faculty of Business and Law as Associate Professor of Marketing at Auckland University of Technology (NZ).
Section
Competitive Papers