M-Commerce: from usability to adoption

  • Carlos Rodrigues Deloitte
  • Gonçalo Monteiro Duarte Deloitte
Keywords: mobile business, usability, innovation adoption

Abstract

In spite of all the buzz, m-commerce is still just a promise. There are plenty of usable platforms and services, but customers still not adopting them. According to Forrester Research (2009) , only 14% of web buyers with a mobile internet-enabled device have purchased products through it. So what should be done to enhance the adoption of m-commerce? Three levers drive m-commerce embracement.
Section
Executive Perspectives