Airline Distribution

  • Keith Mason ULHT


Distribution - Factors affecting distribution strategy

• Airlines drive to reduce costs
- Distribution has been around 20% of operating costs
• Airlines wishing to have more direct contact with their clients
• Technology has provided the possibility of a direct channel between the airline and its customers
• Disintermediation - as airlines doubt the ability of agents to influence customers’ choice
• GDSs fees
• Large corporates are more professional in the way they purchase travel products
Como citar
MASON, Keith. Airline Distribution. Revista Lusófona de Ciências Aeronáuticas, [S.l.], n. 1, july 2011. Disponível em: <>. Acesso em: 24 oct. 2019.