Designers e Artistas: A Autoria Feminina na Coleção de Cartazes da Cooperativa Árvore

Authors

  • Mariana Almeida Universidade de Aveiro, ID+
  • Helena Barbosa Departamento de Comunicação e Arte, Universidade de Aveiro ID+ Instituto de Investigação em Design, Media e Cultura

DOI:

https://doi.org/10.24140/ijfma.v10i3.10320

Abstract

The ‘Cooperativa Árvore’ has existed in Porto since 1963. It continues to be an important hub for artistic and cultural dissemination, as well as an active centre for political discussion, as it was before and after the Portuguese democratic revolution.

As a result of his plural agenda and the diligence of his collaborators, a collection of posters was built up, but its extent and spectrum were unknown. The research is dedicated to the physical and digital preservation of this graphic collection, its cataloguing, characterisation, and interpretation from a design perspective, for future public dissemination. The aim is to overcome the identified risk of the ensemble losing its unity, as well as its printed and latent memory, due to the lack of documentary and scientific treatment. To this purpose, methodologies have been explored which, namely through the handling of the archive, a database, and interviews, also contribute to the necessary feminist revision of the history of graphic design in Portugal.

While filling in the database created, the authorships present in the collection were identified. Of the 3.583 different posters in the collection, only around 3% have recognised female authorship. This article reveals all their names, even those that are not known to the public or concretely identifiable, and the representativeness of their graphic work in this collection.

The paper highlights the eleven posters (and one maquette) by six Portuguese designers and/or artists that are both dated to the period in focus at the conference and explicitly related to the Cooperative. These artefacts are presented, as well as contextualised and interpreted, whenever possible, with the contribution of the authors’ personal testimonies about their practical activities and professional contexts, both in the field of design and art, highlighting their links to ‘Árvore’.

Author Biographies

  • Mariana Almeida, Universidade de Aveiro, ID+

    Mariana Almeida é designer gráfica e doutoranda do Programa Doutoral em Design na Universidade de Aveiro, encontra-se a desenvolver a tese “Folhas Caídas da Árvore: uma perspetiva do design sobre os cartazes da Cooperativa de Atividades Artísticas”, para o qual obteve bolsa FCT (PD/BD/150509/2019). Os seus interesses científicos são a História do Design Português e o estudo interpretativo de artefactos a partir de arquivos de material impresso.

  • Helena Barbosa, Departamento de Comunicação e Arte, Universidade de Aveiro ID+ Instituto de Investigação em Design, Media e Cultura

    Helena Barbosa é Professora Associada com Agregação na Universidade de Aveiro, com interesse em história do design português, cultura material, museologia, museografia e arte. Atualmente, é responsável pelos conteúdos de um museu de cartazes on-line (30 000 cartazes), diretora do Doutoramento em Design, membro do conselho editorial de várias revistas internacionais e membro do ICDHS.

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Published

31-12-2025