Paper and Screen: An Analysis of the Multiplatform Journalism of Elle Brasil Magazine

Amanda Ferreira; Gabrielle Pacheco Jost; Vanessa Amália Dalpizol Valiati

doi:10.60543/ijms.v2i1.9686

Amanda Ferreira Universidade Feevale https://orcid.org/0000-0002-6710-7000
Gabrielle Pacheco Jost Feevale University https://orcid.org/0009-0005-3554-1805
Vanessa Amália Dalpizol Valiati Universidade Feevale https://orcid.org/0000-0001-9183-2301

DOI: https://doi.org/10.60543/ijms.v2i1.9686

Resumo

This study examines the dynamics between multiplatform and print formats within the context of media convergence by comparing two distinct versions of the same journalistic brand: the printed Elle Brasil and the digital Elle View. The research adopts a qualitative approach, combining documentary and bibliographic analysis with a comparative case study, supported by a semi-structured interview with the magazine’s editor-in-chief. Two pairs of editions published in 2022 were analyzed, focusing on four axes: text, section, theme, and convergence. Elle View was also assessed using criteria specific to digital-native magazines–hypertextuality, interactivity, and multimodality. The findings show that while both formats share the same team and editorial line, they serve different purposes: the print edition takes on an analytical and collectible character, targeting the luxury market, whereas the digital version emphasizes current topics, accessible language, and ephemeral consumption. The study reveals that these differences reflect strategic positioning rather than just format variation, and highlights the untapped potential of digital features. Although limited in scope, the study remains relevant and opens new avenues for research on multiplatform journalism.

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Biografias Autor

Amanda Ferreira, Universidade Feevale

Amanda Caroline Dorr Ferreira holds a master’s degree in Creative Industries from Feevale University and a bachelor’s degree in Journalism. She is a researcher with the C3DIG group, where she investigates the platformization and consumption of journalism. As an educational advisor at SENAC Novo Hamburgo and an MBA candidate in Neuroscience, Consumption and Marketing at PUCRS, she contributes to projects that bridge digital strategies, culture, and communication.

Gabrielle Pacheco Jost, Feevale University

Gabrielle Pacheco Jost holds a bachelor’s degree in Journalism from Feevale University. Her research focuses on magazine studies and the future of printed communication.

Vanessa Amália Dalpizol Valiati, Universidade Feevale

Vanessa Valiati is a Senior Lecturer in the Creative Industries Post-Graduate Program at Universidade Feevale (Novo Hamburgo, Brazil). Her research focuses on consumer culture and creative industries, as well as streaming and social media platforms and cultural production. Of her several initiatives, she leads the project “Music and Platformization: the Algorithmic Mediation of Taste and Streaming Consumption Practices”. She is also editor-in-chief of the Brazilian Creative Industries Journal.